Number 2. Tangible – documents where consumers can hold on to will always have value

no matter what stride you take on the digital world. For discounts and coupons, consumers are likely to use the promotion if it arrives through a postal service. There are many people who won’t bother taking the time to print out digital material while some won’t have access to smart phone apps that eliminate the … Continue reading “Number 2. Tangible – documents where consumers can hold on to will always have value”

no matter what stride you take on the digital world. For discounts and coupons, consumers are likely to use the promotion if it arrives through a postal service. There are many people who won’t bother taking the time to print out digital material while some won’t have access to smart phone apps that eliminate the need for printouts.

Number 3. Direct targeting – good advertising agencies are well aware of the true power of data collection and consumer profiling and they’ll apply the results into their direct mail marketing campaign. By collecting data and research for over a certain period of time and plug the info to specific analytics computer program, it can develop a consumer profile that will likely make engagement into your business.

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