Number 1. Mail campaigns create a more personal touch

– it’s obvious that emails are heavily used as a medium of communication by many. It even happens to the point that there are 3 or 4 email addresses owned by one individual. According to research, it shows that only around 20 percent of emails are being opened while the rests are deleted. As for … Continue reading “Number 1. Mail campaigns create a more personal touch”

– it’s obvious that emails are heavily used as a medium of communication by many. It even happens to the point that there are 3 or 4 email addresses owned by one individual. According to research, it shows that only around 20 percent of emails are being opened while the rests are deleted. As for the companies that send direct mails rather than emails, they normally have higher rate of success with nearly everyone reading or opening cards and fliers. It creates a strong initial connection with customers and prospects by personalizing a mailer or letter.

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